Tuesday, September 20, 2005


Hibernia launching ReJazz New Orleans campaign

NEW ORLEANS — Hibernia Bank has launched "ReJazz New Orleans," a charitable campaign to rebuild New Orleans and its infrastructure, including schools, neighborhoods across the city and organizations that enhance the quality of life. Brightly colored beads, typically worn during Mardi Gras and a symbol of the true spirit of New Orleans, are the tangible sign of support for donations made to ReJazz New Orleans. Headquartered in New Orleans for more than 135 years, Hibernia recognized as soon as Hurricane Katrina had struck the need to focus on the city's infrastructure to ensure its rebuilding. "Through Hibernia's support, ReJazz New Orleans will be the repository for the nationwide campaign to generate a broad cross-section of support for this monumental rebuilding effort," said Herb Boydstun, president and CEO of Hibernia. "The nation has seen the devastation caused by Katrina, and all of us at Hibernia, along with many others, want to make a difference in rebuilding New Orleans to its former grandeur and reestablishing its unique character and appeal. "We are proud to call New Orleans home, and we look forward to helping bring our city back to full strength." The iridescent purple, green and gold Mardi Gras-themed beads — including a specially created medallion acknowledging the date of Hurricane Katrina and commemorating New Orleans as the birthplace of jazz — are available for purchase for $2 each at www.rejazzneworleans.org. The exclusive medallion design of an up-stretched arm holding a saxophone and a rising sun in the background captures the true essence of New Orleans -- music, hope and the "Laissez Le Bon Temps Rouler" (let the good times roll) attitude the world loves about the city.

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